Why Richard Mille Watches Are So Expensive | chronos_man
Whenever we think of wrist watches, brands like: Rolex, Patek Philippe & Tag Heuer, instantly pop up in our minds.
These luxury watch makers have earned a reputation for themselves and almost everyone knows about them.
There is another name that has become popular among the elite class, Richard Mille.
Some might not be familiar with this brand but the wealthy class is fond of their watches.
Some people will only see a Richard Mille watch while browsing the Internet, except those with affluent friends.
Richard Mille has only been around for 24 years now.
The swiss founder's main goal was to "push high-end, handmade watchmaking to the very limits of technical innovation".
Their first watch was launched in 2001, since then they have taken the high-end watch world by storm.
All thanks to their craftsmanship and overal edgenuity.
The conpany has quickly become the most exclusive brand in the game of watchmaking.
While the watches are an impressive make, it's the price that is the most astonishing.
The cheapest Richard Mille watch the "RM-005" will cost you $80,000.
From there, these high end watches range from over $2 Million. The most popular model is the Tourbillon, on average they cost anywhere from $500,000 to $800,000.
Richard Mille watches are exorbitant.
If you look at the mean price of the Richard Mille catalog, you will know that it is the most expensive watch brand in the market.
So why is Richard Mille so Costly?
Richard Mille has become the ultimate expression of wealth in the watch industry.
The reason is because mostly these watches often adorn the wrists of the elite members of society.
For those who wear the watch, a specific name has been coined for them, "Billionaire's Handshake".
By owning a Richard Mille, you are stating that you spent big money on it.
It has become the highest status symbol in the watch industry.
Marketing
When it comes to Richard Mille's marketing, their methods have played a vital role in the brand's success.
While their watches are unmatchable in design, engineering and inovation, their marketing is one of the main reasons they can demand such high prices.
Their marketing team has effectively done its job of creating a sence of exclusivity with the brand.
If you have a Richard Mille, only people like you can afford one, and those are only a handfull of people.
The slogan, a racing machine on the wrist, that the team has created, speaks for its self.
They have often used it as the answer as to why their watches are so expensive and it has worked a great deal for them.
Rarity
It's not all about marketing and strategies, making a Richard Mille watch is intricate and time consuming. Most of the work is done by hand, but that's not the only reason Richard Mille watches are scarce.
It also comes down to rarity, if you make a ton of watches every year, it looses its mystique.
Richard Mille makes less than 5,000 watches per year.
Its not a small number, but the demand exceeds the supply each year.
It creates a sence of distinctness and keeps people craving for more.
Not only this but alot of models are produced in a limited edition.
It helps in amplifying the sence of having a unique watch.
High prices on the secondary market and auction reflect just how powerful this brand is.
Handcrafting
Another reason for making a limited number of watches, is the time and concentration they must give each product for their complicated movements.
The Richard Mille team took approach to horology than what most people are used to seeing in the world of geneve.
Richard Mille was a watch lover himself, he loved to watch the movements of the tiny parts, from there he got the idea and pioneered the concept of showing the action of the elements.
As the modern watch makers want to see the movement of the watch, the public also adored the idea.
After all the movement is the most exciting part of a mechanical watch.
Richard Mille stuck to the idea and it was soon all about tourbillons.
Its a rotating cage that requires high level of inventive refinement.
Materials
Another reason for Richard Mille's prices, is the materials they use.
It's not just the inovative ideas and movements that make Richard Mille so revolutionary, the high tech materials play a huge factor in the brands success.
The materials they use have never been seen in the watch making industry.
These a high tech materials generaly used in Formula 1 cars, Aerospace Industries and racing yards.
Richard Mille has spend alot of time and money trying to find a way to use these materials in his watches.
These metals and materials have new compositions that are unknown in watchmaking.
Their huge dials and straps do not weigh on your wrist as they are incredibly light weight.
Besides being light weight and easy to carry, these materials bring immense resilience and durability into the mix.
Design
A Richard Mille watch is instantly recognised due to its excentric design.
The inspiration behind the brand itself and its futuristic timepieces is a Formula 1 car.
This is why it looks like a cross between a Formula 1 race car and a sophisticated machine.
The aesthetics of the design are bold and distinct as they are all made to be incredibly light weight and ergonomic means maximum comfort is offered for watchlovers.
As far as the design is concerned, everything is accounted for to maximize comfort and looks.
All the models are hand finished and are highly technical at the same time.
Just the dial alone is extremelly complex to put together.
Richard Mille's finishing techniques are also exquisite, this includes anglage, handpolishing, satin finishes on ridges, glittery pivots, wheels and more.
Richard Mille has definatelly won the race to make the most sporty watch in the market.
Conclusion
No matter which Richard Mille you wear, the swiss watchmaker will definitely impress you with their architecture and fine craftsmanship.
What do you think about Richard Mille watches?
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The luxury watch market alone is estimated at a whopping $7 Billion per year.
The demand for fine craftsmanship is obvious.
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About this blog
You can tell that Chronos_Man is a 24/7 watch lover. Every night my dreams keep ticking to 7:00 AM like clockwork.
If someone asked me why I love watches so much, I couldn't give a straight answer.
It would be like asking a rich man why he spent $50 Million on a Yacht, or the one who has 5 Bugatti's. To some it will look silly to spend so much money on something, to few that is "chumpchange".
It doesn't matter where you stand, someone else will always have a different opinion from yours.
But when it comes to watches, these small while meaningfull accessories ooze intelect, style and sophistication.
Unlike expensive cars that give a loud statement, watches are quiet and intellingent way of sharing a part of your personality with the rest of the world.
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